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RedBullOut

Member Since 09 Jan 2015
Offline Last Active May 04 2015 11:54 AM

Posts I've Made

In Topic: #RedBullOut

30 April 2015 - 01:43 PM

Discounting Cup Competition...Again #RedBullOut

 

http://redbullout.bl...itionagain.html

 

 

 
Red Bull has consistently placed higher priority on faux-prestigous cash grab friendlies than on winning the meaningful and historic Open Cup trophy (which also comes with CONCACAF Champions League qualification).  They have sacrificed their participation and success in the competition in order to risk injury to key players in what are essentially pre-season warm up matches for European clubs.  This practice led to a protest by Red Bull’s own South Ward, which was covered extensively by media outlets in the region.
 
The fact that ownership either didn’t know, or didn’t care about the Open Cup scheduling conflict is completely and totally inexcusable and cuts directly to the heart of why #RedBullOut exists.  This one decision is a microcosm of the motivations behind #RedBullOut.
 
 
  • Brand outreach superseding sporting goals: Ownership obviously believes its more important to get the cheap pop of a high profile but ultimately meaningless friendly rather than concern themselves with the genuinely important Open Cup quarterfinal. Coach Marsch promised fans that he would take the Open Cup seriously; clearly he was overruled.
 
  • A tone-deaf approach to management with no regard for how fans might react to major moves: The South Ward previously protested against Red Bull’s disdain for the Open Cup, this decision is a clear indication that these protests fell on deaf ears.  Or, given the endless turnover in the front office, perhaps the current batch of suits weren’t even aware it happened.
 
  • A lack of institutional memory, resulting in the same mistakes repeated endlessly:  Self-explanatory.  The club is again making the mistake of prioritizing a friendly over a legitimate cup competition.

 
 
As far as rescheduling the match goes?  It would be much more difficult than simply moving the date.  The schedule around the 7/21 and 7/22 date is as follows:
 
sked.png
 
The schedule of New York’s potential opponent would further complicate the situation. Those who point out that the club could lose in the fourth round of the open cup—resolving the scheduling conflict—are missing the point entirely.  The club should be preparing as if it's playing these Open Cup games and taking the opportunity to win a cup competition while gaining entry to the champions league. The head coach told the fans it is a priority to win these games.  Why on earth are the soda hawkers able to overrule the team’s manager?  When you look at the club’s owner, the answer is simple:
 
“His first thing is the brand, Red Bull” – F. Beckenbauer on Dietrich Mateschitz

In Topic: It's happening again: Chelsea date in direct conflict with Open Cup quart...

28 April 2015 - 09:21 PM

Either the club is completely ignorant of the current Open Cup dates, is planning on tanking the competition, or simply doesn't care.  I doubt this ownership would be willing to play a full team of reserves in a high profile match vs. Chelsea.   Even so, with a roster that will already be stretched thin, how would we have the ability to play back to back dates?  Or worse, if we draw an away match on the same date as Chelsea?

 

We covered this topic in an earlier post about how this ownership has a history of prioritizing cash-grab friendlies over legitimate Cup competition.  This is in direct conflict with Jesse Marsch's comments about valuing and prioritizing the Open Cup competition  as well.

 

Discounting Cup Competition:

 

http://redbullout.bl...ompetition.html


In Topic: #RedBullOut

17 April 2015 - 12:21 PM

Advertising the Advertisement: #RedBullOut

 

http://redbullout.bl...redbullout.html

 

 

This begs the question:  If Red Bull is willing to advertise in NYC, why not the soccer club?  

 

The answer is relatively simple: Red Bull New York is an advertisement in itself. Therefore Red Bull North America allocates a very small budget for advertising the team, since they view the team itself as an advertisement for the drink.  Rather than being treated as a normal soccer team, the club is a means to advertise a lifestyle brand based on a soda.  Social media marketing is cheap…much cheaper than allocating the necessary resources to actually grab attention with marketing in and around the city. 


Then again, very few believe Red Bull understands what it means to truly represents this city anyway.

In Topic: #RedBullOut

17 April 2015 - 09:57 AM

In lieu of purchasing a ticket to tonights SJ match, ex-ST holders behind @RedBullOut will make an equivalent donation to @autismspeaks  We encourage all others boycotting games to do the same #AustismAwareness #RedBullOut


In Topic: #RedBullOut

02 April 2015 - 12:12 PM

Not really - it only shows the tix released to ticketmaster.  I noticed that it looked like more tickets were being released over time, because the seating chart actually looked less and less full as we got closer to the game.

You would be correct about this.  We covered it our piece.

 

Those extra seats showing up were either blocked for late renewals (which they obviously did not get), reserved for new partial or ST plan purchases, or otherwise given back by charity/corporate partners.  

 

One other thing we have found very interesting is how whole blocks of seats have been reserved and sold on stub-hub, mostly in the upper levels.  We've heard of teams "selling" seats directly through stub hub to increase the amount of money they control from the secondary ticket market.  We may be seeing this in practice here as well (though we can't confirm that at the moment).