MLS leaving MLBAM, taking sites in-house
By Tripp Mickle
SportsBusiness Journal – October 5, 2009
Major League Soccer is following in the footsteps of its more established brethren, bringing its Web site and team sites in-house after a six-year partnership with MLB Advanced Media.
The move is the latest effort by MLS to consolidate control and take a leadership position in the soccer landscape. The league hopes to increase the revenue it generates for MLS online through the syndication of content and creation of new subscription products, but also by developing an infrastructure to support other soccer sites and soccer properties. If successful, it would become something akin to a Soccer Advanced Media.
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MLS plans to unveil its new Web platform in March before the start of the 2010 season. New team sites will follow.
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The cost of bringing the sites in-house and developing the infrastructure to support them will be in the millions, Abbott said. Immediate costs include developing a technology platform to host and promote the sites, hiring an editorial staff to provide content for the site and hiring staff for a business unit to sell and market the sites.
MLS plans to hire a sales staff in November and an editorial staff in January. It already has hired Shawn Francis, the founder of soccer blog Offside Rules, to serve in an editorial role and digital media consultancy Rocket Fuel to advise it during the transition.
Rocket Fuel is headed by former AOL creative chief Michael Wolfson and advised the NHL on its recent redesign.
New Website in 2010
#1
Posted 05 October 2009 - 11:33 AM
#2
Posted 05 October 2009 - 01:51 PM
#3
Posted 05 October 2009 - 03:03 PM
#4
Posted 05 October 2009 - 05:47 PM
#5
Posted 05 October 2009 - 05:55 PM
#6
Posted 05 October 2009 - 05:56 PM
I can finally draft Dispy as my second defender.I hope the means they will make some improvements to the MLS Fantasy game...
UNA VIDA...UNA MUERTE...UN CLUB
#7
Posted 29 January 2010 - 09:58 PM
#8
Posted 29 January 2010 - 10:10 PM
#9
Posted 29 January 2010 - 10:16 PM
A cool video intro showing a bird's eye view of Toyota Park in action at...71st and Harlem would be nice.The Fire have their new site in the works. I think they have two employees to work exclusively on it. They asked us this week if we had ideas for updates to the supporters page, we gave them a little feedback but hopefully we can do a lot more in the future, and it sounds like the new framework will allow them much more flexibility, including to promote our events etc.
UNA VIDA...UNA MUERTE...UN CLUB
#10
Posted 30 January 2010 - 02:47 AM
I can finally draft Dispy as my second defender.
And first striker, and goalkeeper, and left-winger, and...
#11
Posted 30 January 2010 - 03:41 PM
It's still sad we were so far ahead of everyone ca. 2003, and then everyone standardized. Then Seattle, etc said "screw that" and few remember we were ahead of the curve.
So true. I was literally depressed when they went to the league-wide format. Our old site was light-years ahead of the crap they trot out now. Remember highlights in QuickTime?
#12
Posted 30 January 2010 - 04:06 PM
#13
Posted 30 January 2010 - 04:19 PM
Also, lest we forget the Curtin Call feature...
jawbreaker, constantly.
#14
Posted 30 January 2010 - 04:24 PM
I can finally draft Dispy as my second defender.
The Botswanan Bombshell!!
jawbreaker, constantly.
#15
Posted 01 February 2010 - 09:47 AM
http://tribeagency.c...io/chicagofire/
http://tribeagency.c...be_fire_web.pdf
Damn. I'd forgotten how great the site always looked during those years.
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