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MLS TV moves to Apple


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#286
uptownbull

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Seriously. Lets save being frozen at RBA for autumnal playoff agony.

 

This bit from the Forbes article highlights another way the Apple deal risks hurting MLS's growth: "while the contract guarantees 10 years of rights fees, it does not necessarily ensure Apple’s best efforts at promoting MLS throughout the agreement. The deal is certainly likely to start with a lot of enthusiasm. But for a company valued at more than $3 trillion, $2.5 billion is the kind of money that could eventually be judged as a sunk cost if MLS Season Pass isn’t experiencing significant growth in revenues several years from now."

 

10 year commitment to such a drastic change, another crazypills aspect of this. What if its a disaster 3 years in and "TV" viewership has all but vanished? This could really hurt the league.

 

MLS mustve had some complete dogshit offers on the table from TV networks that know the ratings their games pull. 


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#287
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Seriously. Lets save being frozen at RBA for autumnal playoff agony.

 

This bit from the Forbes article highlights another way the Apple deal risks hurting MLS's growth: "while the contract guarantees 10 years of rights fees, it does not necessarily ensure Apple’s best efforts at promoting MLS throughout the agreement. The deal is certainly likely to start with a lot of enthusiasm. But for a company valued at more than $3 trillion, $2.5 billion is the kind of money that could eventually be judged as a sunk cost if MLS Season Pass isn’t experiencing significant growth in revenues several years from now."

 

10 year commitment to such a drastic change, another crazypills aspect of this. What if its a disaster 3 years in and "TV" viewership has all but vanished? This could really hurt the league.

 

MLS mustve had some complete dogshit offers on the table from TV networks that know the ratings their games pull. 

With the change in the TV model to streaming, I'd think MLS is the first of many Apple forays into sports. These streaming services have to see sports as one of the few things that will guarantee customers, year after year. If they view it as a sunk cost in 3 years (right when theres a WC on home soil), I think its more likely they will just expand the quantity of games that are included in standard Apple TV

 

It's a big change, but I'm withholding any judgement (regarding game times, cost) until after it gets rolled out. 



#288
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Seriously. Lets save being frozen at RBA for autumnal playoff agony.

 

This bit from the Forbes article highlights another way the Apple deal risks hurting MLS's growth: "while the contract guarantees 10 years of rights fees, it does not necessarily ensure Apple’s best efforts at promoting MLS throughout the agreement. The deal is certainly likely to start with a lot of enthusiasm. But for a company valued at more than $3 trillion, $2.5 billion is the kind of money that could eventually be judged as a sunk cost if MLS Season Pass isn’t experiencing significant growth in revenues several years from now."

 

10 year commitment to such a drastic change, another crazypills aspect of this. What if its a disaster 3 years in and "TV" viewership has all but vanished? This could really hurt the league.

 

MLS mustve had some complete dogshit offers on the table from TV networks that know the ratings their games pull. 

good points that it is a long contract.  Unknown if it includes any out clauses. 

however the 2026 US World Cup will be significant incentive and platform to build upon.  Year 6 2028 may be a different story


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#289
Arsenal14

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10 year commitment to such a drastic change, another crazypills aspect of this. What if its a disaster 3 years in and "TV" viewership has all but vanished? This could really hurt the league.
 
MLS mustve had some complete dogshit offers on the table from TV networks that know the ratings their games pull. 


The ratings are basically just a rounding error already.

10 years is a long time, but whatever MLS was doing before absolutely wasn't working. I think that's a problem fundamental to MLS's structure and its place in the wider world of soccer, so to go to Apple and get this guaranteed money without any need to increase ratings was probably the right move.

#290
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MLS hasn't done shit on TV in 25 years. It's time for a change. And that Apple is leading the way is a good thing. It might not work out, but TV is evolving, and Apple is a good partner to take the plunge with. What's the alternative, keep getting 10K viewers on MSG?


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