embrace the NJ aspect, directly engage with customers to get repeat business and cross promote with Ironbound and supporters groups
Reference North/Central Jersey has 4 million people which is greater than other markets - Minn, Denver, Charlotte
(he didn't mention how to market strategy your way to better access via car but hey cross promote with parking in Ironbound helps with parking/access issues. I guess off ramp from Rt 280 is a different thread....)
Me - I think the biggest barrier is CAR ACCESS and Engagement.
He likes Ninja as a jersey reveal model as the guy has mad followers
We need this guy
Ice to the Eskimos: How to Market a Product Nobody Wants Jon Spoelstra
The best parts are always in the comments: @Metro96 re:need to keep the NYC alignment for bigger RB interests, MIchael Chiara noting this is at Penn Station, not TImes Square, wisely targeting the bridge and tunnel crowd instead of tourists. All the "Focus on NJ pride" ignores the history of the Devils and Nets, and fact that we struggled with attendance before NYCFC existed (a big reason why NYCFC exists).
As someone who was born, raised, educated, married, vacation homed, etc. etc. in NJ and a proud ambassador for the state, often called upon professionally to sell the place to transferring job recruits, I've never thought our connection to NYC to be anything but positive. NJ is where you live, NYC is where you work and play. I've never known anyone to get worked up about NYC being some sort of natural rival, other than this fake NYCFC stuff forced on us.
"Everybody has a plan until they get punched in the mouth." - Iron Mike
Bitch covered my plaid?
The sorrow inside me grows.
I need my plaid pitch.
"It goes without saying that when things don't go your way they just don't go your way. " - JCO
"He can't kick with his left foot, he can't tackle, he can't head the ball and he doesn't score many goals. Apart from that, he's all right.”
George Best, on David Beckham