That's been the narrative for the past decade, except in the corporate world, it doesn't work like that. Each division of Red bull global would have its own P&L and has to answer to why they were or were not profitable. If Leipzig spends $100M on inbound signings, they better make it back via increased TV revenue, tournament winnings, etc. They can't just say "well the beverage division sold more cans, so it's ok that we're operating at a deficit
It's the reason why RBNY will never again be a big spending team. There's simply no reason to drop $10M on an incoming transfer if the ultimate end result (winning MLS cup, winning CCL) will not result in them recouping their $10M investment.
Even spending less and hoping to "flip" the player will now be seen as risky thanks to the Kaku debacle. Not to mention Jorgensen.
But its not "the corporate world." There is no public ownership, no GAAP reporting, no fiduciary responsibility to anyone but Dieter. All of the sports sponsorships are just that, sports sponsorship. These teams are all just marketing programs to help sell the drink. They have no true P&L in the sense you seem to think they have. Lindsey Vonn doesn't have a P&L. DIeter spends whatever he thinks is worth spending on whatever he feels like spending it on.