I hope those letters are strongly worded......some feel it's best to support the team on the field in person while writing to newspapers...
Right now, the only thing NYRB is doing wrong is being an advertising arm of Red Bull. Otherwise, the direction they're going in, the moves they made, have mostly been well thought out and have worked - at least to this point. Red Bull is a multi-billion dollar corporation. Words (in the form of letters, signs, etc.) are not going to back them off something they think is a good investment. Dollars may. I think the problem RBO is going to face is that fans of this team care more about the team than they do about hating the brand. That may change during a bad year.