That thing where RB had no plans to market the team, but count on the rise in popularity of MLS/NYCFC to do the advertising for them.
Imagine if they actually, really tried...
That thing where RB had no plans to market the team, but count on the rise in popularity of MLS/NYCFC to do the advertising for them.
Imagine if they actually, really tried...
That thing where RB had no plans to market the team, but count on the rise in popularity of MLS/NYCFC to do the advertising for them.
Imagine if they actually, really tried...
I've said this many times, but you don't put up a billboard to advertise your advertisement.
That's a sign more people are watching in NYC at large and more are paying attention to MLS with NYCFC in the fold( and probably a sign more fans are staying at home to watch vs. going into the stadium, call me a hater I don't care).
Anyone know what the ratings were historically? I always thought we were very close to the Devils.
Butts in the seats is up moderately. But in realistic terms, it's stayed flat. Going from 19,421 to 19,627 is nothing to brag about. TV ratings have doubled. That's never a bad thing. But they've gone from horrible to middling. Most MLS teams have mediocre local ratings, and the Red Bulls are no different. Their ratings have always looked better nationally (well, during the Henry era). But the total viewership (TV+live) is up about 10k.
FWIW, the Islanders have had horribly bad TV numbers but their TV deal has been arguably one of the best in the country in any sport in relation to how few people actually watch. They signed a 30-year deal about 15 years ago. It's paying $27 million and nobody watched. But the difference has always been 1) the NHL had a good demographic, 2) MLS ratings stayed flat in the playoffs while NHL ratings shot through the roof and 3) someone at NBC told me the ratings are far less important in getting a good TV deal than how much the network thinks it can sell ads for during those broadcasts. NHL clearly wins that one.
Butts in the seats is up moderately. But in realistic terms, it's stayed flat. Going from 19,421 to 19,627 is nothing to brag about. TV ratings have doubled. That's never a bad thing. But they've gone from horrible to middling. Most MLS teams have mediocre local ratings, and the Red Bulls are no different. Their ratings have always looked better nationally (well, during the Henry era). But the total viewership (TV+live) is up about 10k.
FWIW, the Islanders have had horribly bad TV numbers but their TV deal has been arguably one of the best in the country in any sport in relation to how few people actually watch. They signed a 30-year deal about 15 years ago. It's paying $27 million and nobody watched. But the difference has always been 1) the NHL had a good demographic, 2) MLS ratings stayed flat in the playoffs while NHL ratings shot through the roof and 3) someone at NBC told me the ratings are far less important in getting a good TV deal than how much the network thinks it can sell ads for during those broadcasts. NHL clearly wins that one.
Although the Red Bulls are playing attractive soccer, I have my doubts about how they get these ratings.
Does anyone on this board actually know someone who has had one of those boxes installed on their TV set to track their viewing habit? I don't.
Although the Red Bulls are playing attractive soccer, I have my doubts about how they get these ratings.
Does anyone on this board actually know someone who has had one of those boxes installed on their TV set to track their viewing habit? I don't.
With cable boxes, those aren't needed anymore.
"Everybody has a plan until they get punched in the mouth." - Iron Mike
Bitch covered my plaid?
The sorrow inside me grows.
I need my plaid pitch.
"It goes without saying that when things don't go your way they just don't go your way. " - JCO
"He can't kick with his left foot, he can't tackle, he can't head the ball and he doesn't score many goals. Apart from that, he's all right.”
George Best, on David Beckham
FWIW, the Islanders have had horribly bad TV numbers but their TV deal has been arguably one of the best in the country in any sport in relation to how few people actually watch. They signed a 30-year deal about 15 years ago. It's paying $27 million and nobody watched. But the difference has always been 1) the NHL had a good demographic, 2) MLS ratings stayed flat in the playoffs while NHL ratings shot through the roof and 3) someone at NBC told me the ratings are far less important in getting a good TV deal than how much the network thinks it can sell ads for during those broadcasts. NHL clearly wins that one.
Yeah, but the Isles have sucked for large stretches of that TV contract, Brian. When they've had the occasional good to slightly above average years leading to a 5-8 seed in the east, interest in the team and TV ratings have jumped dramatically. Call it fair weather or whatever, but that fanbase still exists and exists to the point of pulling .61's this year on MSG+ for an average of 82 games. That's pretty damn good for hockey. Isles poised to be good for a long time now...perhaps that 27 mill will look a lot better for the back half of that 15 year deal than it did for the front.
#RedBullOut
With cable boxes, those aren't needed anymore.
Yes they are...Nielsen still uses their own independent boxes.
#RedBullOut
Oh, they could be very competitive moving forward. And I'm well aware they have a large fan base. Just saying that contract was less about their raw regular season ratings and more about the playoff ratings, and even more about what ads during their games sell for. So even if Red Bull got to a point where it did a .61, they wouldn't likely get the same money. That's all I meantYeah, but the Isles have sucked for large stretches of that TV contract, Brian. When they've had the occasional good to slightly above average years leading to a 5-8 seed in the east, interest in the team and TV ratings have jumped dramatically. Call it fair weather or whatever, but that fanbase still exists and exists to the point of pulling .61's this year on MSG+ for an average of 82 games. That's pretty damn good for hockey. Isles poised to be good for a long time now...perhaps that 27 mill will look a lot better for the back half of that 15 year deal than it did for the front.
Yes they are...Nielsen still uses their own independent boxes.
I'm not saying they don't use the old tech, including diaries, but they don't need to.
"Everybody has a plan until they get punched in the mouth." - Iron Mike
Bitch covered my plaid?
The sorrow inside me grows.
I need my plaid pitch.
"It goes without saying that when things don't go your way they just don't go your way. " - JCO
"He can't kick with his left foot, he can't tackle, he can't head the ball and he doesn't score many goals. Apart from that, he's all right.”
George Best, on David Beckham
The Men's WC was last year... I just think MLS is becoming more popular in general. A lot of my Premier League friend's have been to games outside of me inviting them. More of my son's friends are watching and attending games instead of just playing soccer & FIFA.
The talent infusion into the league this year is the biggest factor IMO. That and the less recognized talent has been getting noticed more and more. Guys like BWP are getting recognition for being quality players.
Scoring being up league wide is absolutely helping.
"Obviously, I want to make a living (in soccer), to say the least," he said. "There's so much you can accomplish in the soccer world, and right now I'm focused on having a good season with the Red Bulls. Ultimately, our goal is to win the MLS Cup, and I see no reason why we can't." - #4 Tyler Adams
The talent infusion into the league this year is the biggest factor IMO. That and the less recognized talent has been getting noticed more and more. Guys like BWP are getting recognition for being quality players.
Scoring being up league wide is absolutely helping.
MLS is growing, as a proxy this team should be growing too. The problem comes if there's a decoupling between this team's growth rate and league growth rate.
Oh, they could be very competitive moving forward. And I'm well aware they have a large fan base. Just saying that contract was less about their raw regular season ratings and more about the playoff ratings, and even more about what ads during their games sell for. So even if Red Bull got to a point where it did a .61, they wouldn't likely get the same money. That's all I meant
Ah, OK. Gotcha.
#RedBullOut
MLS is growing, as a proxy this team should be growing too. The problem comes if there's a decoupling between this team's growth rate and league growth rate.
No doubt about it. Brian makes a good point though. Ratings simply aren't the only factor driving tv rights. Ability to sell the ads are a big factor and that's hard to quantify.
"Obviously, I want to make a living (in soccer), to say the least," he said. "There's so much you can accomplish in the soccer world, and right now I'm focused on having a good season with the Red Bulls. Ultimately, our goal is to win the MLS Cup, and I see no reason why we can't." - #4 Tyler Adams
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