I think it's pretty well agreed that they are saving the bulk of their marketing/advertising efforts for when they are there.
Yes, it's pretty well agreed by the denizens of the Bigsoccer Metro board echo chamber. Best unfounded assumption EVER.
Though it's not the stupidest assumption that's going around. THAT is the assumption that whatever "efforts" they're keeping under their hat will actually work. Selling MLS soccer to Americans in general, and to the NYC area in particular, is one of the great mysteries of our times. It's practically never been done successfully. In this market in particular, many have tried and all have failed. But you're telling me a soda company's already got it in the bag. Juuuuuuuuust hanging on to it, keeping it to themselves for a little while - four years or so.
They must be incredibly stupid or incredibly fond of wasting cash and pissing loyal fans off.
Remember during the election debates, when John McCain publicly stated "I know how to get Bin Laden," as if that claim would increase the voters faith in him? The logical response, of course, was "You fucking fool, why don't you tell someone already, then? Get started on it NOW, dickhead."
The same basic thing holds here, only instead of RB making the claim, it's some of their increasingly desperate fans. If RB actually knew what to do to increase interest in the team, outside of unzipping duffel bags full of cash from helicopters over Harrison, you would see some sign of it already, "bulk of their efforts" or no. Do you?