Three things. One, the Hardchorus thing is the most genius use of viral video advertising I think I've ever seen.
Two. When slowed down so that newbies can catch on and sung with passion almost any song can have power and menace, even if it is a love ballad. I.e. the Italian version of the Hardchorus ad. The words say, "I Love You," the attitude says, "I'm going to rip your throat out."
Three. See number two. Even the cheesiest song can work if it is done as above. For instance, I think a little REO would be awesome. It would resonate with people of a certain ages and have that arch, hipster, irony thing going for it. And shit, EVERYONE knows the words. Win-win.
Oh, and Four: Anything sounds badass when shouted by drunken East Enders. Bonus points for singing with a Cockney accent.