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The owners are scum


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#16
General Robles

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The "not enough marketing" take always confuses me.  What kind of marketing do people think is going to make people fans of this team?  Who is the targeted demographic? Who on this board has ever become a fan of any team even in part based on a targeted team directed marketing campaign?  

 

Good marketing pulls you in without even realizing you are buying in to whatever is being marketed to you.

 

But, overall, I think I agree with your general point. The team's lack of presence in the area runs deeper than just "marketing" deficiencies. 



#17
jamison

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If you look at MLS teams & their salaries, just spending money doesn't mean you'll win (FC Cincy, Miami), but spending towards the bottom makes it very difficult to win. Not impossible, but difficult. Oddly this year, the bottom 4 teams in salary made the playoffs, but as a general rule spending smartly- without guaranteeing anything- certainly helps.

 

I look at marketing the same way. Yes, we're in a crowded market. Yes we're in a region where people aren't going to just "Root for local sports team" like they would in a place like KC or Portland because they have no other options in those cities. But, spending very little on marketing makes it very difficult to generate any buzz around this team, even when they are winning. 2018 was a record setting year on the field. Did anyone feel like the metropolitan area was ever 'talking' about RBNY? Barely. Seemed like there was a lot more buzz during the TH14/Cahill years. I think most of us would take prime-of-their-career guys who are less famous but better players at the moment vs. an aging European star trying not to go "Full Steven Gerrard in MLS" while cashing that last paycheck. So, I wholly agree that marketing in this area is an uphill battle, but I also agree that marketing gets very little attention from the checkbook. We can point to a number of places where RBNY is spending money (academy teams, training center), but marketing isn't one of them and the impact of that is evident every home game. 

 

What would it take to truly generate buzz? Well, you'd have to spend more on marketing, but also you'd need to sign bigger named guys. Would it have been worth it to throw $9m at James Rodriguez aged 30 & coming off of an poor stint at Everton for marketing/attendance reasons when the guys you truly need are the Lucas Zelarayan aged 27 types for $8m like the crew did in 2020 & won a cup with the guy? In that case, no, I'd love the buzz of a James Rodriguez, but I'd be ok with less buzz if it's a guy who is going to win us a cup.  

 

So, while I'd like to see some money spent on marketing, if they are going to say "the marketing budget is on the field", that would be ok with me at the end of the day. Galaxy spent $20m & didn't make the playoffs, Seattle spent $13m or so in salaries, NE just $11m & change, while we spent just about $10m and were second from bottom. To RBHQ's soccer empire, the difference to get us to the middle of the top tier- say another $5m to get us to $15m in the range of top 5 to 10 spending teams- isn't a lot of money. Spending $15m for $15m's sake is dumb, but if you look at the last two cup winners (NYCFC, $15m, Columbus $15m), that's where they are, that's around where Seattle usually is ($13-14m). Hopefully they can see that the development-focused model we have can still work to win a title here, if we have those handful of special players to put us over the top. Luis Robles said the same, we just need a few special guys. Fingers crossed that they find them. I don't think the owners are scum.  I just think they prioritize development over other things, and marketing is one of them. Last offseason saw us spending money on a coach & some new players. We need to repeat that investment in players on the field; we'll see what this offseason brings. 


 


#18
Rybka

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If you look at MLS teams & their salaries, just spending money doesn't mean you'll win (FC Cincy, Miami), but spending towards the bottom makes it very difficult to win. Not impossible, but difficult. Oddly this year, the bottom 4 teams in salary made the playoffs, but as a general rule spending smartly- without guaranteeing anything- certainly helps.

 

I look at marketing the same way. Yes, we're in a crowded market. Yes we're in a region where people aren't going to just "Root for local sports team" like they would in a place like KC or Portland because they have no other options in those cities. But, spending very little on marketing makes it very difficult to generate any buzz around this team, even when they are winning. 2018 was a record setting year on the field. Did anyone feel like the metropolitan area was ever 'talking' about RBNY? Barely. Seemed like there was a lot more buzz during the TH14/Cahill years. I think most of us would take prime-of-their-career guys who are less famous but better players at the moment vs. an aging European star trying not to go "Full Steven Gerrard in MLS" while cashing that last paycheck. So, I wholly agree that marketing in this area is an uphill battle, but I also agree that marketing gets very little attention from the checkbook. We can point to a number of places where RBNY is spending money (academy teams, training center), but marketing isn't one of them and the impact of that is evident every home game. 

 

What would it take to truly generate buzz? Well, you'd have to spend more on marketing, but also you'd need to sign bigger named guys. Would it have been worth it to throw $9m at James Rodriguez aged 30 & coming off of an poor stint at Everton for marketing/attendance reasons when the guys you truly need are the Lucas Zelarayan aged 27 types for $8m like the crew did in 2020 & won a cup with the guy? In that case, no, I'd love the buzz of a James Rodriguez, but I'd be ok with less buzz if it's a guy who is going to win us a cup.  

 

So, while I'd like to see some money spent on marketing, if they are going to say "the marketing budget is on the field", that would be ok with me at the end of the day. Galaxy spent $20m & didn't make the playoffs, Seattle spent $13m or so in salaries, NE just $11m & change, while we spent just about $10m and were second from bottom. To RBHQ's soccer empire, the difference to get us to the middle of the top tier- say another $5m to get us to $15m in the range of top 5 to 10 spending teams- isn't a lot of money. Spending $15m for $15m's sake is dumb, but if you look at the last two cup winners (NYCFC, $15m, Columbus $15m), that's where they are, that's around where Seattle usually is ($13-14m). Hopefully they can see that the development-focused model we have can still work to win a title here, if we have those handful of special players to put us over the top. Luis Robles said the same, we just need a few special guys. Fingers crossed that they find them. I don't think the owners are scum.  I just think they prioritize development over other things, and marketing is one of them. Last offseason saw us spending money on a coach & some new players. We need to repeat that investment in players on the field; we'll see what this offseason brings. 


Stop confusing us with logic and facts. This is a soccer board. And using a grammatically correct semi-colon in a post is very unsoccerly. :angry:



#19
maxmini

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Seems like our ownership isn't worst "tone deaf" ownership.... Look how the Giants gave their "token" fan appreciation for the 10 past years of crappy teams.  STH get a "medium" free soft drink.  LOL.  Not even a large one!

 

https://nypost.com/2...preciation-day/



#20
MTF

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Seems like our ownership isn't worst "tone deaf" ownership.... Look how the Giants gave their "token" fan appreciation for the 10 past years of crappy teams.  STH get a "medium" free soft drink.  LOL.  Not even a large one!
 
https://nypost.com/2...preciation-day/

They can afford to be tone deaf. The biggest difference between the Giants, Jets, Rangers, and Knicks as compared to the Islanders, Devils, Red Bulls is that the former will sell out MetLife and MSG regardless of how bad a product they throw out there. The latter just watch ticket sales and media interest decline if their teams arent competitive. Giants fans have been taking it for a decade now. In the early 80s they let the Maras know enough was enough and started burning their tix. Fans today just dont care as much.

#21
JBigjake54

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there was a lot more buzz during the TH14/Cahill years. What would it take to truly generate buzz? 


A question that has been asked many times
since the demise of the El Pastor rear porch.

We are good enough to beat the best teams, and bad enough to lose to the worst teams. 


#22
JBigjake54

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using a grammatically correct semi-colon in a post is very unsoccerly.


What do you make of the absence of a comma,
after 'reasons' in paragraph 3?

We are good enough to beat the best teams, and bad enough to lose to the worst teams. 


#23
JBigjake54

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Giants fan appreciation STH "medium" free soft drink.


Commemorative cup?

We are good enough to beat the best teams, and bad enough to lose to the worst teams. 


#24
Rybka

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What do you make of the absence of a comma,
after 'reasons' in paragraph 3?


I'm fine with it. Did you notice my attempted pun, unsoccerly & unscholarly?



#25
JBigjake54

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Did you notice my attempted pun, unsoccerly & unscholarly?


No, but I saw 'And' used to start a sentence! 😳

We are good enough to beat the best teams, and bad enough to lose to the worst teams. 


#26
Rybka

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No, but I saw 'And' used to start a sentence!


Which reminds me of the mnemonic FANBOYS. It represents 7 conjunctions: For, And, Nor, But, Or, Yet, So.

 

Grammar and sports are related!  :)



#27
jamison

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I wasn't including in those numbers the transfer fees, which would likely kick NYCFC & others a it higher up the ladder, but the point I was trying to make is general. We have a model that can work, it just needs a bit more love from Austria on the checkbook front. Hopefully we get it, but I'm not overly optimistic. I don't think the blue team winning a cup spurs them on, but hopefully Struber & Thelwell can be convincing about the need for a few more reinforcements.

 

If we get those, I could live with them being cheap & crappy on the marketing. For the life of me, every time I see an actual RedBull commercial with the awful cartoon drawings I'm surprised they've sold any energy drinks at all, but here we are. 15 years in, all I have left is performance shrug emoji.


 





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