I watched, but was not overly invested in the first two games. But, that's not too dissimilar from my usual level of investment in regular season MLS games not involving metro. I'll be better able to answer the question after we play on Saturday. I wasn't bothered by the advertising or adidas logo. MLS absolutely should be trying to maximize ad revenue during the tournament. I think the quality will gradually increase during the 2nd and 3rd round of games and fan interest/investment will increase when teams start playing elimination games. A perfectly fine start.
The only wtf moment was, as already mentioned, the 4 minute wait for the stretcher. Reminded me of an open cup game we played against Reading at RBA, when the Reading trainer--who looked like a HS girl--walked as slowly as humanly possible to the other side of the field to treat a player and then refused to give one of our guys a water bottle. She got booed horribly much to absolute bewilderment of the Reading fans who were apparently expecting little league etiquette from the fans.
It has been 201 days since the Smurfs last scored a goal. That has to be close to the longest chronological drought in MLS history. They were the only team to fail to score in the two games played this season.