Jump to content

How much invested?


  • Please log in to reply
26 replies to this topic

#16
RedBullScouse

RedBullScouse

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 19,798 posts
  • Supports:Irresistable Mermaids/Liverpool/RU

 

Are they selling Jaguars in Jacksonville? No? Then it matters nothing in this conversation.

 

Red Bull New York is an advertisement. They would be selling the team because their advertisement isn't pushing enough piss-water cans. 

 

Go Daddy had a Super Bowl ad ready to go. They did a focus group and it was destroyed. They canned the ad. That's what is happening here. Just because you view it as a team doesn't mean Red Bull views it as a team, which they clearly don't.

But advertising has a cost, and an expected return.    If they are losing a ton of money, the return isn't likely worth the cost.  If, on the other hand, the team is breaking even or somehow making money (which it could be, if the team value is appreciating), they it changes the math entirely.    


"Everybody has a plan until they get punched in the mouth." - Iron Mike

 

Bitch covered my plaid?
The sorrow inside me grows.
I need my plaid pitch.

"It goes without saying that when things don't go your way they just don't go your way. " - JCO

"He can't kick with his left foot, he can't tackle, he can't head the ball and he doesn't score many goals. Apart from that, he's all right.”
George Best, on David Beckham


#17
McSoccer

McSoccer

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 6,057 posts
  • Location:NJ
  • Supports:New York Red Bulls, Arsenal

 
Are they selling Jaguars in Jacksonville? No? Then it matters nothing in this conversation.
 
Red Bull New York is an advertisement. They would be selling the team because their advertisement isn't pushing enough piss-water cans. 
 
Go Daddy had a Super Bowl ad ready to go. They did a focus group and it was destroyed. They canned the ad. That's what is happening here. Just because you view it as a team doesn't mean Red Bull views it as a team, which they clearly don't.

This kind of supports my point more. If it's an advertisement than why sell it? Especially since it's an "advertisement" that will become more valuable for them over time.

#18
Pebble

Pebble

    insightful, deep and most creative

  • Members
  • PipPipPipPipPip
  • 14,467 posts
  • Location:Jersey City
  • Supports:Metros, Rangers FC, #RedBullOut

Isn't the discussion always about what ownership is doing for the club?

 

Investing that amount of money into the team (regardless of motive) is a big number.

 

 

In my opinion they care, albeit stupidly.  You don't build the training facility if you don't care at all.  That facility does nothing towards selling their drinks.

 

My issue remains with doing stupid things.  i.e. no longer putting significant money into players and firing a good coach.  I even think Marsch is a good coach, but he's probably a goner in a couple years as well outside of winning an MLS cup.  That stupid decision making bothers me and is the reason I'd prefer different owners

 

The concept is people running around in Red Bull jerseys so that the product logo is seen in more places. Red Bull has made the decision to dump money into buying players to win games so that the Red Bull logo would be seen in more places. Now, they are seeing that the cost of winning is higher than anticipated. They don't actually want to spend that money because the return and amount of exposure is minimal. 

 

But advertising has a cost, and an expected return.    If they are losing a ton of money, the return isn't likely worth the cost.  If, on the other hand, the team is breaking even or somehow making money (which it could be, if the team value is appreciating), they it changes the math entirely.    

 

You are viewing it as a team again. That isn't their view. "Winning games" is merely a means to an end. The league growing doesn't help them because it either means that their brand exposure decreases as a percentage given the rise in teams. It could also mean that they would need to spend more in order to keep up with the new Joneses. 

 

I'm sure they would absolutely love to have all the money they invested back. However, they don't deserve it since that is now how their operation works. They have, in effect, devalued the team while running it. 


#RedBullOut

 

Thursday, November 27, 2008 -

After another Hatch shank over the crossbar...
"And Hatch wonders why nobody is covering him." - Tony Meola


#19
mkbloodyen

mkbloodyen

    First Team

  • Members
  • PipPipPip
  • 651 posts
  • Supports:Metro SC

 

Are they selling Jaguars in Jacksonville? No? Then it matters nothing in this conversation.

 

Are they selling Red Bull in Harrison? No? Same point, RB has stated they aren't selling, so the Jaguars are a valid comparison.



#20
elf

elf

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 7,324 posts
  • Supports:Metrostars

 
The concept is people running around in Red Bull jerseys so that the product logo is seen in more places. Red Bull has made the decision to dump money into buying players to win games so that the Red Bull logo would be seen in more places. Now, they are seeing that the cost of winning is higher than anticipated. They don't actually want to spend that money because the return and amount of exposure is minimal. 
 
 
You are viewing it as a team again. That isn't their view. "Winning games" is merely a means to an end. The league growing doesn't help them because it either means that their brand exposure decreases as a percentage given the rise in teams. It could also mean that they would need to spend more in order to keep up with the new Joneses. 
 
I'm sure they would absolutely love to have all the money they invested back. However, they don't deserve it since that is now how their operation works. They have, in effect, devalued the team while running it. 


How would the league growing decrease brand exposure? Wouldn't it increase? Markets like Miami, atlanta, sacramento, st.Louis would start mentioning rbny

#21
MikeV

MikeV

    Player/Manager

  • Members
  • PipPipPipPip
  • 4,833 posts
  • Location:Astoria, Queens
  • Supports:Metros

How would the league growing decrease brand exposure? Wouldn't it increase? Markets like Miami, atlanta, sacramento, st.Louis would start mentioning rbny

 

 

We're already set to be on national tv far less this season than previous years because our roster has no big names. As the league gets better and red bull stands pat that trend will only accelerate, especially with heavy spending NYCFC a stone's throw away. 



#22
elf

elf

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 7,324 posts
  • Supports:Metrostars

 
 
We're already set to be on national tv far less this season than previous years because our roster has no big names. As the league gets better and red bull stands pat that trend will only accelerate, especially with heavy spending NYCFC a stone's throw away. 


Sure, but teams like the Kansas City royals, and Oakland a's have great exposure. Everyone knows them although ny Yankees and LA dodgers rake up a lot of the headlines.

If mls continues to grow, being small still means growth as long as they continue to win.

#23
Komba

Komba

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 7,535 posts

We aren't winning anything of significance anyway with this roster.  It's nearly impossible to do unless you spend.

 

Teams are getting better.  What Toronto has become this season is amazing. 

 

LA, Seattle, and some others are already amazing. The league is getting too good for this type of team.

 

 

And squeaking into the damn playoffs does not define success either because that's the highest upside with this current team.



#24
Pebble

Pebble

    insightful, deep and most creative

  • Members
  • PipPipPipPipPip
  • 14,467 posts
  • Location:Jersey City
  • Supports:Metros, Rangers FC, #RedBullOut

How would the league growing decrease brand exposure? Wouldn't it increase? Markets like Miami, atlanta, sacramento, st.Louis would start mentioning rbny

 

Simple math... If you are 1 in 15 and now 1 in 20, your market share has decreased. New teams in the league means less national television broadcasts. New teams in the league means less opportunities for the playoffs which is television and newspaper coverage. 

 

Growth of the league means that teams will gain in finances. The problem is that Red Bull doesn't own a team. They have an advertisement masquerading as a team. 


#RedBullOut

 

Thursday, November 27, 2008 -

After another Hatch shank over the crossbar...
"And Hatch wonders why nobody is covering him." - Tony Meola


#25
RedBullScouse

RedBullScouse

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 19,798 posts
  • Supports:Irresistable Mermaids/Liverpool/RU

 

Simple math... If you are 1 in 15 and now 1 in 20, your market share has decreased. New teams in the league means less national television broadcasts. New teams in the league means less opportunities for the playoffs which is television and newspaper coverage. 

 

Growth of the league means that teams will gain in finances. The problem is that Red Bull doesn't own a team. They have an advertisement masquerading as a team. 

Not that simple.  A growing league means more people watching every broadcast, and means exposure in more markets on road games.    Puts and takes.


"Everybody has a plan until they get punched in the mouth." - Iron Mike

 

Bitch covered my plaid?
The sorrow inside me grows.
I need my plaid pitch.

"It goes without saying that when things don't go your way they just don't go your way. " - JCO

"He can't kick with his left foot, he can't tackle, he can't head the ball and he doesn't score many goals. Apart from that, he's all right.”
George Best, on David Beckham


#26
elf

elf

    Dir. of Football Operations

  • Members
  • PipPipPipPipPip
  • 7,324 posts
  • Supports:Metrostars

 
Simple math... If you are 1 in 15 and now 1 in 20, your market share has decreased. New teams in the league means less national television broadcasts. New teams in the league means less opportunities for the playoffs which is television and newspaper coverage. 
 
Growth of the league means that teams will gain in finances. The problem is that Red Bull doesn't own a team. They have an advertisement masquerading as a team. 


I agree that rbny is an advertisement for red bull. However, if the league grows they will get more exposure if the league had 30 or 40 teams then when the team signed Marques and Henry a few years ago.

Based on the assumption that more teams = more interest in us soccer.

#27
vflkirwan

vflkirwan

    Player/Manager

  • Members
  • PipPipPipPip
  • 2,065 posts
  • Location:North Jersey
  • Supports:Metro/VfL Wolfsburg und die US Boys

Are they selling Red Bull in Harrison? No? Same point, RB has stated they aren't selling, so the Jaguars are a valid comparison.

 

Yes.  Actually they are.  I don't recall being able to buy Red Bull at Metrostars games.  However you could buy Red Bull at games once Red Bull bough the team.   AND they sell Red Bull at their arena in Harrison...... for you to drink.  Red Bull is sold at the corner Quick Check in Harrison and I'm sure many other places.in Harrison......they hope that when you walk home from game that some schmoe going to work in the city for his late shift, sees all the team gear and says 'Hey, I need a Red Bull to help me through the night at my job, I'm gonna go buy one'....






1 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users