Isn't the discussion always about what ownership is doing for the club?
Investing that amount of money into the team (regardless of motive) is a big number.
In my opinion they care, albeit stupidly. You don't build the training facility if you don't care at all. That facility does nothing towards selling their drinks.
My issue remains with doing stupid things. i.e. no longer putting significant money into players and firing a good coach. I even think Marsch is a good coach, but he's probably a goner in a couple years as well outside of winning an MLS cup. That stupid decision making bothers me and is the reason I'd prefer different owners
The concept is people running around in Red Bull jerseys so that the product logo is seen in more places. Red Bull has made the decision to dump money into buying players to win games so that the Red Bull logo would be seen in more places. Now, they are seeing that the cost of winning is higher than anticipated. They don't actually want to spend that money because the return and amount of exposure is minimal.
But advertising has a cost, and an expected return. If they are losing a ton of money, the return isn't likely worth the cost. If, on the other hand, the team is breaking even or somehow making money (which it could be, if the team value is appreciating), they it changes the math entirely.
You are viewing it as a team again. That isn't their view. "Winning games" is merely a means to an end. The league growing doesn't help them because it either means that their brand exposure decreases as a percentage given the rise in teams. It could also mean that they would need to spend more in order to keep up with the new Joneses.
I'm sure they would absolutely love to have all the money they invested back. However, they don't deserve it since that is now how their operation works. They have, in effect, devalued the team while running it.