embrace the NJ aspect, directly engage with customers to get repeat business and cross promote with Ironbound and supporters groups
Reference North/Central Jersey has 4 million people which is greater than other markets - Minn, Denver, Charlotte
(he didn't mention how to market strategy your way to better access via car but hey cross promote with parking in Ironbound helps with parking/access issues. I guess off ramp from Rt 280 is a different thread....)
Me - I think the biggest barrier is CAR ACCESS and Engagement.
He likes Ninja as a jersey reveal model as the guy has mad followers
We need this guy
Ice to the Eskimos: How to Market a Product Nobody WantsJon Spoelstra