Impacting the Bottom Line: The #RedBullOut Merchandise Boycott
Many have offered their assistance with the Red Bull Out cause over the past few weeks. The single most effective thing we can do right now is to vote with our wallets. If you're supportive of this cause, if you're supportive of an owner who puts our club above all other interests, please participate in this effort.
We also recommend you contact Red Bull directly to let them know that you will not be supporting their brand promotion any further.
If you'd like to contact Ali Curtis directly:
If you'd like to contact Marc DeGrandpre:
Like any corporation, Red Bull views the success of its clubs in the amount of revenue it generates. For Red Bull, that means sales of their disgusting drink and also a small return on investment for the club itself. Thanks to signings of high profile players like Thierry Henry and Tim Cahill, Red Bull has been able to promote their drink to millions of fans across the world through NYRB merchandise sales. Most would purchase the shirt for the ‘Henry’ on the back, rather than the logo on the front.To coincide with the RB jersey launch (including a laughably cynical attempt to acknowledge prior history), #RedBullOut is calling for a merchandise boycott to help accelerate a sale of our club. While we may not be able to purchase the club ourselves, we have seen Red Bull sell off previous assets once operating costs became too high and revenues diminished. This was the rationale cited when the RB Ghana project was put up for sale.Red Bull is already attempting to cut operating costs (farming out ticket sales to Ticketmaster leading to more expensive ticket prices, lowering expenditures on the roster, spending nothing on marketing, skimping on season ticket perks) in an effort to improve its bottom line. We believe that a merchandise boycott sends a strong message that we are no longer willing to tolerate their management and ownership of our club and no longer willing to be a billboard for their product.