I thought we played well. And the exposure and money is nice. I don't really think these things generate more than a few dozen long-term fans for the domestic side, but it should only help (unless your squad gets fucked up 7-0) so why not, I suppose.
Easy 12k+ Arsenal fans there...we'd sell out every match if those fuckers would support the local boys.
I had two first-timers sitting next to me (Arsenal fan and his Liverpool-supporting wife) and after chatting with them through the first half they had decided to become season ticket holders. Mission accomplished.