I'd say it's arrogance, more than ineptness, although you might have a point.
It's absurd to me that you can't choose which games you want. ... I'll be going by a game by game basis. I certainly don't anticipate having any difficulty finding a ticket ... This is mostly due to the F.O. and organization being, in my opinion, inept.
Consider that the F.O. is of the mind that the best tickets are greatly underpriced. Thus, a major price increase for sideline seats in the front rows. The fact is, that those seats are held by season tickets holders. Will the fans suck it up, and pay a huge price increase? The FO thinks so. We'll see. If not, it might be interesting to see the first 7 rows empty on TV. (Of course, people might just slide down into their old seats. )
Next, consider that the FO believes that it had sold-out games last year. Ignore the empty seats all over the stadium, and the fact that people could somehow buy tickets at the windows, when none were supposedly available. The FO convinces itself that the stadium can & will be filled by season ticket holders, so it adds a seat license (even if it's called something else), but waives it for the first year, so that everyone will rush to renew or purchase before the 2011 season is even over. Let's not even mention the STH event, likely to be a practice or meet-the-team event, rather than an actual match ticket.
What are the results? Has the FO succeeded in having the prime STHs renew? Have more STs been sold, than were at this point last off-season? Or, are sales down?
If renewals are favorable, say 75-80%, the FO is convinced that its strategies are working, and will feel that it can push the envelope.
If unfavorable, has the FO been chastened, or will it continue to believe that its strategies will eventually pay off, or is it desperate to try anything that might seem to work. The comment that 1,000 new STs have been sold merits analysis. Is this wishful thinking, with the number consisting primarily of relocated STHs? If there are actually 1,000 new STHs, is that number eclipsed by a larger number of STHs who failed to renew, for a net loss?
Either way, the FO appears to desire to extend its micromanagement to partial plans. How dare fans decide what games they want to see? We'll tell them! It may be a benevolent dictatorship, offering weekend games, rather than trying to squeeze a midweek game or two into each plan. But, an imposed choice, nonetheless.
Who knows? Perhaps the next step will be a choose-your-own partial plan.