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Re: Supporters Summit with RB Management


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#46
BlancDaBody

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Change the name of the team to whatever you want. The problem is the perceived quality of Major League Soccer. New Yorkers aren't gonna go watch what they deem to be "minor league" sports. They want to see the best in the world. NBA, NFL, MLB - all the best leagues in the world in their sport. MLS isn't there yet.

The eurosnobbery is one thing, but there's an idea that the American game is substandard to all other leagues. People will watch the Argentine league (with all of its 2 good teams) and still take away that what they watched was superior to anything that could be played in the USA. They say "Americans don't play futbol, its not our game".

I'd like to see numbers on the viewership of MLS outside of the U.S. as compared to average viewership here. I have friends in England that love MLS and catch the games that are broadcast out there (when game start times make sense for them). There seems to be a curiosity, if not a cult following, of the league by people outside of the country that should be researched and tapped into.

With all of that said, it would take a herculean effort to get an MLS team to consistently sell out in the NY/NJ area. I personally think that you could transfer the whole FC Barcelona team to New York, change the name of the team to whatever you want, and you'd still see empty seats in the stands.
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#47
Did I Do That?

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Change the name of the team to whatever you want. The problem is the perceived quality of Major League Soccer. New Yorkers aren't gonna go watch what they deem to be "minor league" sports. They want to see the best in the world. NBA, NFL, MLB - all the best leagues in the world in their sport. MLS isn't there yet.

The eurosnobbery is one thing, but there's an idea that the American game is substandard to all other leagues. People will watch the Argentine league (with all of its 2 good teams) and still take away that what they watched was superior to anything that could be played in the USA. They say "Americans don't play futbol, its not our game".

I'd like to see numbers on the viewership of MLS outside of the U.S. as compared to average viewership here. I have friends in England that love MLS and catch the games that are broadcast out there (when game start times make sense for them). There seems to be a curiosity, if not a cult following, of the league by people outside of the country that should be researched and tapped into.

With all of that said, it would take a herculean effort to get an MLS team to consistently sell out in the NY/NJ area. I personally think that you could transfer the whole FC Barcelona team to New York, change the name of the team to whatever you want, and you'd still see empty seats in the stands.

Yup. People think they are legit because they support Barcelona or Manchester United. Yeah, buddy, you watch the games of a team thousands of miles away.
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#48
Did I Do That?

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I do have a rare talent for getting threads moved...
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#49
Rob Money

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The eurosnobbery is one thing, but there's an idea that the American game is substandard to all other leagues. People will watch the Argentine league (with all of its 2 good teams) and still take away that what they watched was superior to anything that could be played in the USA. They say "Americans don't play futbol, its not our game".


Anyone that calls it "futbol," while speaking English, is a douche. It is an English game and while speaking English don't call it futbol. ya know what, now I'm gonna start calling it Fußball or piłka nożna

#50
Calpico

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Just because Red Bull is a foreign company doesn't mean that they don't have local offices in the NYC metropolitan area. they employ a lot of people in this region.


Bayer and Phillips built there respective towns. Red Bull never built New York or even plays that big of a role in its economy.

there wont be a new owner = new name since it difficult to break through the mainstream media. Like you said, you can go to Europe and say i like NYRB and the response will be - oh yeh thats the team henry plays in. Before - they would look at you weird for supporting something that was called metrostars. its difficult to replicate that type of brand awareness and a new owner does not want to start from scratch.


It's embarrassing to tell people you support an energy drink. Most New Yorkers are unaware of the team and when they hear the name they equate it with extreme sports. Europeans may know they have Henry, but they're not gonna go out and buy his jerseys and fly to come see games because Red Bull is despised by the general footballing community. Here in Korea, Seattle Sounders and LA Galaxy are the big names when people think American soccer.

As for you not wanting new fans attending games, just shows how ignorant you are to this whole subject.


Fuck off. For every 10 people that come into South Ward, maybe only 1 guy comes back and there's an even slimmer chance of them joining an SG. They can come if they want, but not into South Ward if they wanna bring the ruckus.
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#51
BlancDaBody

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Bayer and Phillips built there respective towns. Red Bull never built New York or even plays that big of a role in its economy.



It's embarrassing to tell people you support an energy drink. Most New Yorkers are unaware of the team and when they hear the name they equate it with extreme sports. Europeans may know they have Henry, but they're not gonna go out and buy his jerseys and fly to come see games because Red Bull is despised by the general footballing community. Here in Korea, Seattle Sounders and LA Galaxy are the big names when people think American soccer.



Fuck off. For every 10 people that come into South Ward, maybe only 1 guy comes back and there's an even slimmer chance of them joining an SG. They can come if they want, but not into South Ward if they wanna bring the ruckus.


Plenty of Koreans in Seattle and LA for their to be connections to those two clubs. Never mind the time difference that makes it much easier to watch those west coast teams if they wanted to.

As far as Henry goes - people aren't gonna come buy his jersey because it's and MLS jersey, not because it is a RBNY one. Henry could go play for Seattle Sounders right now, and his international exposure would actually diminish from where it is right now.

Surely, the overtly corporate name doesn't help - but it by no means is the complete answer to the problem that we have with the pro soccer in the new york market. Just ask the 10 people who actually give a shit about the return of the 'Cosmos'.
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#52
JayDelight729

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Fuck off. For every 10 people that come into South Ward, maybe only 1 guy comes back and there's an even slimmer chance of them joining an SG. They can come if they want, but not into South Ward if they wanna bring the ruckus.



The numbers are better than that, bu those that are willing to actively participate in the South Ward are much less. Different argument, different thread...

Everyone hear knows a soccer fan or 10 that enjoys the sport, but is unwilling to make a trip out to Red Bull Arena. And when you ask them what their main excuse is for not coming to check out the team, what is the most commonly heard response?

"It's minor league."
"I only enjoy the sport when it's played at the highest level."
"I only watch the World Cup."

The simple reality is ownership, local identity, and intra MLS perception are nowhere near the top of the public's reasons not to come out to a MLS match.

Inferior soccer is and will be (for the forseeable future) the red herring in the room.

However, let me state that there is a clearl frustration with the most dedicated base of support for the team that involves the ownership, local identity, and perception angle that I've noted. Why RBNY will have a hard captivating the public perception as that will take a lot of time, it already has a captive audience (season ticket holders, supporters, regulars) that it needs to motivate / reignite the fire. That is somewhere where the team is missing the boat... while it's great to try and get new fans. It certainly needs to work much harder at keeping its current ones.
"If they asked me to go back to the academy and coach the U-14s (I would have). I care about this club. It was never false, it always rings true.’" - Red Bull New York Head Coach Michael Petke

#53
Thomas A Fina

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2.) Speaking of the company, like it or not (and mind you, I sure as hell don’t), but Red Bull is here to stay. Think about it from a business perspective, will you? A company just spent over 200 million on a new facility, looking to put shovel to ground on a permanent training center and full-service youth academy, and God knows how many much more on other things on their list only to just pack up and leave because you and a few STH’s are pissed over a name change or you felt that you are part of their corporate agenda? No company that I know of drops that much scratch on or near a major advertising market (that's Madison Avenue to you) just to say “fuck it” and leave because things are not working too well on or off the field. Without major consequences as a result? Tell me something, what world do you live in?

You don’t think the folks at Red Bull HQ knows what fuck is going on? Trust me children, you bet they fucking do. Other than selling an energy drink, don’t you think it would be in their best interest if they WANT the team to succeed because it would help their bottom line? And should they decide to pull up the anchor and split, the company would risk suffering the worst public relations fiasco, ever. A lot worse than running this team! It’ll be on every business news outlet and it would not cease one bit (Garber and the league would see to that). And as a company, they would rightfully be the laughingstock in the business world.


1st paragraph I (very sadly) agree with. I do not think they are going anywhere. However, your portrayal of Garber and the league is way off. I think by now Don would be there in a Red Cap aside a stretch limo and Red Bull's bags already packed.

4.) Suggest having the supporters, STH’s and the front office work TOGETHER to get the word out about the team. Right now, there’s a serious disconnect between all parties. That alone HAS to change. Other teams reach out to their supporters and STH’s with great success. You can list all of the reasons why it won't all you want. Bottom line, there is NO reason why it shouldn’t work here. None. The best thing we can do is suggest they get the word out on the team and important matches this season a little better. Better than they have been in the past.


I also think Red Bull Proper doesn't think of success and failure in the same terms as their fans do. Those ownerships that do, succeed. Those that do not, fail. Hence the disconnect. I also think the FO should do their jobs. I just wonder who controls the purse strings in the relationship.

And lastly, and I know it’s kind of difficult to do at this point, but a wise contributor on this board suggested we exhibit some patience. The 2012 season is only two games old, and we haven’t had a home game yet. Let’s wait a little bit before we bring out the pitchforks and torches shall we?


In a vacuum, I would agree. But if one views the last two performances as an extension of how poor we looked in 2011, one should be really worried.

#54
ilikebeet

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But we established our winning identity last summer at the Emirates cup!
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#55
aTrayne

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Anyone that calls it "futbol," while speaking English, is a douche. It is an English game and while speaking English don't call it futbol. ya know what, now I'm gonna start calling it Fußball or piłka nożna


getting off topic, but this is so goddamn true!

the word "futbol" doesn't even mean anything in Spanish. it's literally the English word "football" spelled according to Spanish pronunciation. For American anglophones to call the sport "futbol" while speaking English is a combination of douchebaggery and ignorance that is sad, comical, and pathetic.
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#56
onionsack

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All you guys simply dont understand the importance of global brand marketing and extreme/alternative sports synergies. If you want to learn, learn from the horse's mouth:

http://www.bevnet.co...ting-to-present

BevNET is delighted to announce that Amy Taylor, Vice President of Marketing for Red Bull North America, will be offering thoughts on brand-building from the standpoint of content creation and earned media. Ms. Taylor, who has been with Red Bull for more than 12 years, will present the ways that Red Bull has created compelling content from hundreds of sports and culture events and athlete projects globally for nearly 25 years. From the beginning, Red Bull has filmed, photographed and provided high quality stories for broadcast, print and digital media partners.

In 2007, Red Bull formalized this content production, collection and distribution process and launched its biggest line extension: Red Bull Media House – an Emmy Award-winning global media company headquartered in Salzburg, Austria and with a North American base extended to Santa Monica, Calif. in January 2011. With an original and innovative collection of sports, culture and lifestyle programming, Red Bull content is distributed across film, TV, print, digital, gaming and is optimized for any device. Red Bull Media House generates revenue from its owned media platforms, such as The Red Bulletin magazine (1.2 million circulation in the US), “The Art of FLIGHT,” an epic snow boarding film that debuted as the #1 selling movie on iTunes, and by being one of YouTube’s inaugural Action Sports content producers.


RED BULL OUT!!! - True Soccer fans in NY since 2006


#57
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"This Compelling Content Kicks!"

Or:

"Embrace The Compelling Content"
No one makes TV commercials to get people to look at their billboards.

#58
Binks

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I want to smash a rock into my head after reading this.

You can't have a conversation with anyone that doesn't want to hear what you have to say.

They've proven this more since Stover left then ever before.

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